CALL FOR IDEAS

Call for ideas of a graphic logo for the brand “GenovaJeans”

The GENOVAJEANS Promoting Committee launches a competition of ideas to graphic and design professionals, creatives, artists, art workshops, image studios and agencies, university students, art schools and academies, to design the logo image of the “GENOVAJEANS” brand expiring on February 28, 2021 by the application form below.
The new logo will have to enhance the following aspects:

  • uniqueness of the product
  • value of the history and modernity of jeans
  • innovation, quality and sustainability

Participants must complete the participation form and send the documents described below by 12.00 on 28 February 2021.
Each participant can send only one project proposal presented in five tables in pdf format as follows:

Table 1. The sheet must contain, in the center of the page, the brand / logo printed in color and at the bottom the reduced version in black and white
Table 2 and 3. Two A3 tables containing the possible applications and / or displays of the brand / logo in different contexts and situations that enhance its qualities and make it understood the systemic dimension
Table 4. A further A3 table must contain one of the possible applications and / or displays of the brand / logo in web and “new media” communication, to understand its quality
Table 5. Creative rational paper. Presentation of an A3 format table of the strategy and choices made in the design process, in descriptive form, possibly with the aid of additional visual elements.
It should be noted that participants are solely and exclusively responsible for the violation of any rights due to third parties, including any infringements of copyright that may be claimed and exempt the Committee from any liability.
A special Jury, at its sole discretion, will select the winning design proposal by evaluating its originality, memorability, adequacy, simplicity, recognition, attention and flexibility.
The Committee, in agreement with the winner, may bring any and non-substantial changes to the selected work, in order to allow a wider declination of the logo.
The winner of the competition will be paid a cash prize amounting to € 2,500.00 (two thousand five hundred / 00 euros), including charges, which includes the development of the logo and graphic image, the user manual and the executive project. The author of the selected graphic project, in fact, will have to provide for the creation of a manual with the rules of use for the applications of the logo / brand and elaboration of the executive project.
The winner renounces any right of use on their own projects which become the property of the GENOVAJEANS Promoting Committee.
The selected graphic project and its author will be given ample visibility through the Committee’s communication channels.
The results will be published on the website www.genovajeans.it

HOW TO PARTECIPATE

1

DOWNLOAD THE DOCUMENTS

Content:

Call description
Annex A
Annex B

2

FILL OUT THE DOCUMENTS AND REALIZE THE PROPOSALS

Read carefully the instructions contained in the downloaded documentation

3

SEND THE PROPOSALS, THE SIGNED DOCUMENTS, AND AN ID CARD

Send all documentation to segreteria@genovajeans.it.

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English