Following its debut in 2021, the second edition of GenovaJeans will be held on 2023.

A multichannel event that addresses everyone: in fact, jeans is everywhere and for everyone in wardrobes, lifestyles, and in the widespread imagination. It knows no social classes, generations, seasons, genders, peoples; it goes beyond borders and differences.

The Jeans Street, Genoa’s “Carnaby Street,” for this new edition grows and involves new locations.

3 days of shows & events with
brands, new creatives, production chain, artisans
3 days of immersion in the jeans mood with
talks, exhibitions, workshops, animations, shows

in the place of unpredictable possibilities, from which jeans was also born, before it was even called “jeans.”

Stay tuned!


GenovaJeans is

the event dedicated to the Jeans culture and lifestyle, which talks about beauty, innovation, respect for people and the environment.

the “jeans place” that starts from the cultural roots of Genoa, but relaunches towards smart values such as design, creativity, technology and responsible production.

a next-generation networking space that encompasses the entire jeans community, for a true circular approach, from the supply chain to its users.

a new concept of manufacturing and design district.

A city full of stimuli and contradictions: accessible and twisted, a melting pot of traditions and contaminations, vices and virtues, always at the mercy of arrivals and departures.

In Genoa, the cultural fabric from which jeans drew its most intimate and true inspiration is revived.It is the theater in which it reprises its role as the protagonist of modernity: from a working fabric in the harbor to a garment that transcends differences and pushes for sustainability.