Genoa & Jeans



Genoa produced the first cotton fabrics in the twelfth century dying them with indigo (which was already in use since 1040). Since the XVth century the city produced beautiful and resistant fabrics, which conquered the European market.

The Genoese moleskin - appreciated in England for its good quality-price ratio - takes the name "Jean" (or "jeans", "jeanes") from the City of origin.

In the mid-1800s, "blue jeans" became popular in the USA as a work garment, but since the 1960s, Italians once again turned jeans into a fashionable garment.


Fourteen huge sheets of linen and cotton dyed with indigo are painted in white in 1540 by Teramo Piaggio and collaborators to involve the faithful in the mysteries of the Passion of Christ.
These magnificent paintings retrace all the stages of religious drama inspired by the engravings of Dürer and Raphael.

Exhibited at the Diocesan Museum, we can fully consider them ancestors of "jeans".


Property of the Italian State. Ministero dei beni e delle attività culturali e del turismo. Credits : Soprintendenza Archeologia, Bella Arti e Paesaggio per l'area metropolitana di Genova e la provincia di La Spezia