Jeans as an iconic garment that speaks of design, art, innovation, responsibility: a powerful symbol of choices that reward beauty, innovation and responsible production.

Designing the future of jeans in the perspective of sustainability means guiding consumers and producers towards responsible and environmentally sustainable choices. Jeans that moves towards an increasingly green footprint that does not forgo quality but supports its greater definition.
GenovaJeans aspires to restore the city’s role of home of jeans and guide sustainable innovation of textiles.

GENOVAJEANS
Passport

GenovaJeans and its responsible identity will be communicated through a special tag with QR code, a «passport» that will illustrate for each participating company and product:
  • Certifications/Corporate Policies regarding Ethics
  • Product certification: transparency/ traceability of the entire supply chain through measurements and certifications of individual products

    • Promoted by

    SUSTAINABLE PRODUCTION

    In a world where resources are dwindling and landfills are overflowing with discarded clothing, we must look for renewable resources, in addition to biodegradable and compostable materials.

    Alberto Candiani
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    © 2022 Comitato Promotore GenovaJeans ETS - P.IVA 02711470993

    ...coming soon...