The JeansLab, managed by the GenovaJeans Promoting Committee in suitably refurbished municipal premises, is an incubator intended to host aspiring or already existing artisans who wish to specialise in the processing of jeans in the start-up phase or for professional updating, offering them access to a facility equipped with machinery and fabrics donated by partners Diesel and Candiani and to tailoring and craftsmanship training by ECIPA/CNA, in connection with the Istituto Duchessa di Galliera and the Accademia Ligustica for the artistic creativity part.