Welcome to the website of the Genova Jeans promotion committee
Discover the Jeans Lab appointments during Genoa Jeans Week 2024.
jeans, in jean, n.
According to the Oxford English Dictionary, the term jean dates back to 1567 and comes from the Genoese word, which originally referred toa twilled cotton fabric produced in Genoa
A twilled cotton cloth; a kind of fustian. Originally jene (ge(a)ne, geanes) fustian, shortened to jeanes, jean, etc.
GENOVAJEANS IS
the event dedicated to the culture and lifestyle of jeans
that talks about beauty, innovation, respect for people and the environment.
a next-generation networking space
that gathers together the jeans community for a true circular approach, from the supply chain to users.
a new concept
of manufacturing and design district.
the " jeans place"
that starts from the cultural roots of Genoa, but raises towards smart values such as design, creativity, technology and responsible production.
discovering a city full of stimulation and contradictions
accessible and puzzling, a melting pot of traditions and contaminations, vices and virtues, always inundated with arrivals and departures.
reliving the cultural fabric
from which jeans drew its most intimate and true inspiration. It is the theater in which it reprises its role as the protagonist of modernity: from a fabric worn by dock workers to a garment that transcends differences and drives sustainability.
NEWS
Great success for the events from 1 to 6 October: Jeanslab between creativity, tradition and innovation
Great success for the events from 1 to 6 October: Jeanslab between creativity, tradition and
Art installations in the “street of jeans”
Like the textures that make jeans one of the world’s best-known fabrics, so in the
Our exceptional testimonials for GenovaJeans
Four exceptional testimonials, four ambassadors of Genoa in the World, are lending their faces and