The aim of GenovaJeans is to give back to the city as the home of jeans and leader in sustainable textile innovation. GenovaJeans encourages consumers and manufacturers to make responsible and environmentally conscious choices, becoming a place where everyone makes a difference and contribution to safeguard our planet.
GenovaJeans and its responsible identity will be communicated through a special QR code tag, a “passport” that will tell for each participating company and product:
Company certifications/policies with respect to ethics
Product certification: transparency/traceability of the entire supply chain through measurements and certifications with respect to individual products